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[ CREATIVE DESIGN ] - Graphic design, Web design and development

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Creative Design

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Clear, consistent communication of a brand's character is fundamental to its ability to build an enduring relationship with its audience. We also know that creativity without focus can be interesting... but rarely motivating and engaging. Meticulous analysis of a brand can uncover latent opportunities, yet requires the creative spark to effect their full potential.

Creative expression plays a critical role in bringing your brand idea to life- conceptualization. Our extensive range of skills ensures that your brand idea is powerfully expressed and delivered across all customer touch points, through packaging, point-of-sale, language, environments, experiences, graphics, customer communications, live events, and interactive media. We design magazines, brochures, fliers, posters, business cards, newsletters, letter heads, invitation cards, annual reports and more.
Delivering compelling creative and ensuring performance is a true insight into a brand's distinctiveness that transcends day-to-day marketing communications, differentiates it from its competitors, drives and unites all forms of brand expression.

a)  Branding & Identity

“If you don’t manage your brand, somebody else will do it for you, and that somebody will likely be your competitor”, Donald Trump

A company's most valuable and enduring asset is its brand. Research confirms that leadership brands typically command higher margins and deliver better returns on investment. Strong brands also attract superior talent, stimulate loyalty and capture market share from competitors by influencing and changing audience behavior. This, in turn, creates measurable value for shareholders, employees and customers alike.

We partner with you to harness the power of your people, incorporating them in the strategy/structure and working with them through to implementation. By engaging people intellectually and emotionally with your business and brand, you can foster deep loyalty ensuring that the most powerful brand experience is delivered. As a client, we help you:
  • Install your brand in the hearts and minds of your customers and prospective customers
  • Categorize and enrich customers’ perceptions of your business
  • Protect your product against competing ones
  • Appeal to the emotional wants and needs of your customers
  • Build up commanding intangibles that characterizes who you are to your audience
  • Craft essential fundamentals such as your brand promise, brand logo, and brand position

We facilitate the above process by;

  • Information gathering
    • Product details
    • Consumer details
    • Competitor analysis
    • Environment
  • Brand Audit
    • Uncovering key insights
  • Establishment of brand truths
  • Strategy formulation
  • Execution of brand
    • Brand visuals in various communication channels
b) Digital Printing, Color Separations and proofing
To complement our Creative Design Department, we do printing of the above mentioned engagement material including: posters, letter heads, business cards, fliers, brochures, newsletters, invitation cards, corporate magazines as well as annual reports. Digital proofing can be done on all print works for approval purposes. Color separations is done on artworks for offset printing. It is normally done for sampling purposes and high resolution printing works.

c)   Web Design and Development
How does your website look? Do you know why you need one? What should be the right content for you and you client? How does it look like? Is it presentable as your reception desk for that important first impression? These are some of the questions that we help you understand when you come to us. In this highly and dynamic technological era, you cannot afford to operate a business without a website. Internet and web based marketing is proving to be the fastest and most effective way to conduct any form of marketing communication with the various publics of an organization. Be it consumers, suppliers, employees, regulatory bodies and even the government. In recent times the use of websites and e-mails has proved to be inevitable in conducting day to day business.
Most organizations have not fully tapped this area as much as it is available and on demand.  Our website development package/services consist of:
  • Web design and development.
  • Sourcing for web hosting and domain names.
  • Content insertion – video, audio, print, photos, dynamic.
  • Website updates and maintenance.
  • Special Features – Easy to update newsletters, feedback/ opinion forms, Chartrooms, board rooms, etc. depending on what it would apply best to the client’s business.
  • Database design, development and implementation
  • Search Engine Optimization
  • Keywords submission to major Search Engines; Yahoo! MSN live Search, Google, Ask.com among others
  • ISP provider consultancy.

 

 


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